WHY DO WE EXIST?
Feeding Smart is simple but not easy and we are here to make this journey easy for you!
One of our biggest responsibilities as parents is ensuring that our kids eat healthy. Unfortunately, it can also be our biggest struggle. We want healthy food for them, but they want tasty meals.
And boyyy are there so many tasty snacks and colourful cereals available for kids to choose from. Let's be honest, we would also have a hard time eating boring veggies if we were in their shoes.
It’s nearly impossible to explain to them that childhood obesity is on steady rise and a major chunk of this is because of everything they love to eat!
Worry not – Feed Smart is here, to solve this exact problem. Our sole purpose of existence is to make products that your kids absolutely LOVE to EAT - 100% clean , safe and healthier !
Meet our founder - Sonali Saraogi Singh
Hello fellow parents! I am Sonali, and I founded Feed Smart for parents like us, who want clean, healthy food made accessible for their kids and themselves.
I’ve always believed that nutritious food should and can taste good! In the past decade, I was a Partner at New Delhi's Instapizza and before that, I worked directly under Celebrity Chef, Ritu Dalmia for five years.
I took a sabbatical from work upon becoming a mother. Time flew and it was time to start my baby on solids. Unfortunately, I learned through my research & experience that options are scarce. However, I was committed. So I explored, researched, and immersed myself in the field of Paediatric nutrition, at The Stanford Center for Health Education.
This was an eye opener because in reality very little of what theoretically we should be doing is being done. Either parents lack knowledge of what is to be done or they don’t have options. I decided this will be our mission - make feeding smart easy and efficient !
The knowledge I’ve acquired over the years certainly laid the foundation. However, feeding my daughter has been my favourite learning experience! Imagine how much easier life would be if you didn’t have to worry about the nutrition in every meal your child eats.
We don’t imagine it—we feed smart!
Meet our co- founder - Reecha Singh
Hi everyone! Thanks for choosing to know more about us!
An undying passion for fitness, diet, and nutrition has always been a part of my DNA, but it took on a whole new level of significance when I embraced the adventure of parenthood.
Ever since I became a mom, I have been on a quest- researching the secrets to cultivating healthy eating habits in kids, unraveling the mysteries of superfoods, and whatnot.
This experience led me down an uncharted path that ultimately led to enrolling in a Post Graduate Diploma in Nutrition and Dietetics and as I traversed this new frontier, I found myself at a crossroads in my professional journey. That's when destiny intervened, and I stumbled upon Feed Smart.
It was the answer to all my questions- as a professional and as a mom always on the lookout for healthy eating options for my family.
I bring over a decade of dedicated experience in the realm of sales, strategic partnerships, revenue growth, and territory expansion.
So, dear parents and families, welcome to our world of mom-powered nutrition magic. Buckle up; it's going to be a wonderful ride filled with valuable insights and delicious discoveries, tailored especially for you and your loved ones!