WHY WE EXIST?

To fix two things:
How India eats dessert, and how India thinks about protein.

For years, protein has been boxed into shakes, bars, and gym culture — and dessert has been seen as something you “earn” or “burn off.”
We’re here to rewrite both stories.

At Feed Smart, we make clean, macro-balanced, insanely satisfying desserts that help you hit your protein goals effortlessly — no guilt, no guesswork, no bloat. Just delicious everyday indulgences that actually love you back.

Because the truth is simple:
Everyone benefits from more protein.
Everyone deserves a better dessert.

MEET OUR FOUNDER — SONALI SARAOGI SINGH

Sonali is a hybrid athlete, two-time HYROX podium finisher, and a builder at heart. Her philosophy is simple: desserts shouldn’t make you feel guilty, and fitness shouldn’t feel like punishment. Both should make you feel alive.

Feed Smart was born from Sonali’s own journey of rebuilding her strength and her relationship with food. What started as an experiment in eating clean evolved into India’s first high-protein dessert brand - one that champions pleasure, performance, and balance.

Whether she’s training or creating recipes, Sonali brings the same curiosity, discipline, and joy. She treats food as fuel, movement as medicine, and protein as a lifestyle. Through her work and her platform, she inspires women to be fit, free, and financially independent, reminding them that choosing themselves isn’t selfish - it’s strength.

Follow her on LinkedIn →

Follow her on Linkedin

Our Promise

Lowest Sugar Naturally sweetened with monk fruit. Zero refined sugar. Zero crashes.Gluten-Free Made without wheat, maida, fillers, or shortcuts.Bloat-Free No junk, no seed oils, no heaviness — just desserts that make you feel good.Insanely Satisfying Rich, creamy, indulgent — proof that health and pleasure can finally coexist.Thank you for choosing desserts that fuel your goals, not your guilt.Scan the QR to check ingredients, macros, and nutritional details.