Feeding Smart is simple but not easy and we are here to make this journey easy for you!
One of our biggest responsibilities as parents is ensuring that our kids eat healthy. Unfortunately, it can also be our biggest struggle. We want healthy food for them, but they want tasty meals.
And boyyy are there so many tasty snacks and colourful cereals available for kids to choose from. Let's be honest, we also would have a hard time eating boring veggies if we were in their shoes.
Here’s a not-so-saucy secret: For our little munchkins, it’s all about the condiments.
Fun fact: Studies indicate kids often consume up to 50% more food when paired with their favourite condiment! Yep, turns out, the "sauce" of their joy isn’t always the main dish.
Watching our little one's plate get taken over by condiments and diving into the world of condiment-concoctions, we realised something. If our kids are going to insist on dressing their dishes in delightful drizzles and dunks, why not make it healthier?
Thus we are channelling our energies to clean up the underbelly of unhealthy foods to raise an ARMY of happy healthy eaters!
Our Brand Values
Here's how we stand out from the others:
Smart Yet Simple
Our brand pillar of Smart yet Simple reflects our commitment to creating products that are intelligent, innovative and uncomplicated. From easy-to-use blends to the ideal replacement for processed condiments, we are always looking for ways to make it easier for busy families to incorporate superfoods into their diets.
Our brand pillar of Daily Deliciousness reflects our unwavering dedication to creating delicious and flavorful products that are packed with nutrition with a core purpose of being used daily. From the first bite to the last, our products are sure to tantalize your taste buds, making nutritious eating a daily habit!
For the Family:
At Feed Smart, we understand the importance of healthy eating for the whole family. Our brand pillar of Family & Togetherness reflects our belief that mealtime is not just about nourishment, but also about connection and bonding.Our products are designed to make mealtime a time for connection, laughter and memories. Plus, eating from the “Family Pot” saves time allowing you to spend more time with your loved ones.
Honest & 100% Clean:
At Feed Smart, we believe in being Honest and 100% clean about what goes into our products. We're committed to sourcing only the finest quality ingredients, and we work closely with our trusted network of farmers and suppliers to ensure that every step of our supply chain is transparent. From farm to table, you can be sure that our products are authentic and ethically produced, so you can feel good about what you're feeding yourself and your family.
WHO WE ARE
Meet our founder - Sonali Saraogi Singh
How’s it going, parents? So glad you made it down here. I’m Sonali, and I founded Feed Smart for parents like us, who want good, healthy food made accessible for their kids and themselves.
I’ve always believed that nutritious food should and can taste good! In the past decade, I was a Partner at New Delhi's Instapizza and before that, I worked directly under Celebrity Chef, Ritu Dalmia for five years.
I took a sabbatical from work upon becoming a mother. Time flew and it was time to start my baby on solids. Unfortunately, I learned through my research & experience that options are scarce. However, I was committed. So I explored, researched, and immersed myself in the field of Paediatric nutrition, at The Stanford Center for Health Education. Soon enough I knew what I had to do: create products that would make my baby and other kids and families as whole happy, healthy eaters!
The knowledge I’ve acquired over the years certainly laid the foundation. However, feeding my daughter has been my favourite learning experience! Imagine how much easier life would be if you didn’t have to worry about the nutrition in every meal your child eats.
We don’t imagine it—we feed smart!
Meet our co- founder - Reecha Singh
Hi everyone! Thanks for choosing to know more about us!
An undying passion for fitness, diet, and nutrition has always been a part of my DNA, but it took on a whole new level of significance when I embraced the adventure of parenthood.
Ever since I became a mom, I have been on a quest- researching the secrets to cultivating healthy eating habits in kids, unraveling the mysteries of superfoods, and whatnot.
This experience led me down an uncharted path that ultimately led to enrolling in a Post Graduate Diploma in Nutrition and Dietetics and as I traversed this new frontier, I found myself at a crossroads in my professional journey. That's when destiny intervened, and I stumbled upon Feed Smart.
It was the answer to all my questions- as a professional and as a mom always on the lookout for healthy eating options for my family.
I bring over a decade of dedicated experience in the realm of sales, strategic partnerships, revenue growth, and territory expansion.
So, dear parents and families, welcome to our world of mom-powered nutrition magic. Buckle up; it's going to be a wonderful ride filled with valuable insights and delicious discoveries, tailored especially for you and your loved ones!
Our Nutritional Team
Sangeeta Khanna is an environmentally conscious, globally sought-after culinary consultant & nutrition specialist. For many years, she’s been whipping up the tastiest recipes from local, high-benefit ingredients with a focus on human nutrition. Sangeeta has formulated and perfected some of our products for toddlers with her relevant expertise.
Here is a link to her Instagram profile.
Maximise family nutrition with minimal effort
An honest brand cleaning up the underbelly of unhealthy foods to raise an army of happy, healthy eaters!