• WHY DO WE EXIST? Who we are Our Mission

    WHY DO WE EXIST?

    Feeding Smart is simple but not easy and we are here to make this journey easy for you!

    One of our biggest responsibilities as parents is ensuring that our kids eat healthy. Unfortunately, it can also be our biggest struggle. We want healthy food for them, but they want tasty meals.

    And boyyy are there so many tasty snacks and colourful cereals available for kids to choose from. Let's be honest, we would also have a hard time eating boring veggies if we were in their shoes.

    It’s nearly impossible to explain to them that childhood obesity is on steady rise and a major chunk of this is because of everything they love to eat! 

    Worry not – Feed Smart is here, to solve this exact problem. Our sole purpose of existence is to make products that your kids absolutely LOVE to EAT - 100% clean and healthier !

    Our Brand Values

    Here's how we stand out from the others:

    Nutritionally  Efficient

    To become a parent you must be efficient, in every aspect of your life. Once we have children, nutrition is an everyday negotiation – so we need to be smart and make sure we give a little and win a little. We want nutrition as the first priority and our kids want taste. That’s where feeding smart comes in! 

    Our brand pillar of  Nutritionally Efficient reflects our commitment to creating products that are intelligent, innovative and uncomplicated. From easy-to-use blends to the ideal replacement for processed condiments, we are always looking for ways to make it easier for busy families to incorporate superfoods into their diets. 

    Daily Deliciousness:

    Our brand pillar of Daily Deliciousness reflects our unwavering dedication to creating delicious and flavorful products that are packed with nutrition with a core purpose of being used daily. From the first bite to the last, our products are sure to tantalize your child’s taste buds, making nutritious eating a daily habit! 

    Founded by Two Mothers:

    This is the seal of trust. We only create products that we are proud to feed our children. We connect with you as a parent and know exactly what your everyday life feels like! So trust us to make your journey easier as you choose to feed smart!

    100% Transparent:

    At Feed Smart, we believe in 100% transparency about what goes into our products. Flip any of our products and get all the ingredients with their percentage fully disclosed!

    We're committed to sourcing only the finest quality ingredients, and we work closely with our trusted network of farmers and suppliers to ensure that every step of our supply chain is transparent. From farm to table, you can be sure that our products are authentic and ethically produced, so you can feel good about what you're feeding yourself and your family.

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    WHO WE ARE

    Meet our founder - Sonali Saraogi Singh

    Hello fellow parents! I am Sonali, and I founded Feed Smart for parents like us, who want clean, healthy food made accessible for their kids and themselves.

    I’ve always believed that nutritious food should and can taste good! In the past decade, I was a Partner at New Delhi's Instapizza and before that, I worked directly under Celebrity Chef, Ritu Dalmia for five years.

    I took a sabbatical from work upon becoming a mother. Time flew and it was time to start my baby on solids. Unfortunately, I learned through my research & experience that options are scarce. However, I was committed. So I explored, researched, and immersed myself in the field of  Paediatric nutrition, at The Stanford Center for Health Education. 

    This was an eye opener because in reality very little of what theoretically we should be doing is being done. Either parents lack knowledge of what is to be done or they don’t have options. I decided this will be our mission - make feeding smart easy and efficient ! 

    The knowledge I’ve acquired over the years certainly laid the foundation. However, feeding my daughter has been my favourite learning experience! Imagine how much easier life would be if you didn’t have to worry about the nutrition in every meal your child eats.

    We don’t imagine it—we feed smart!

    Meet our co- founder - Reecha Singh

    Hi everyone! Thanks for choosing to know more about us!

    An undying passion for fitness, diet, and nutrition has always been a part of my DNA, but it took on a whole new level of significance when I embraced the adventure of parenthood.

    Ever since I became a mom, I have been on a quest- researching the secrets to cultivating healthy eating habits in kids, unraveling the mysteries of superfoods, and whatnot.

    This experience led me down an uncharted path that ultimately led to enrolling in a Post Graduate Diploma in Nutrition and Dietetics and as I traversed this new frontier, I found myself at a crossroads in my professional journey. That's when destiny intervened, and I stumbled upon Feed Smart. 

    It was the answer to all my questions- as a professional and as a mom always on the lookout for healthy eating options for my family. 

    I bring over a decade of dedicated experience in the realm of sales, strategic partnerships, revenue growth, and territory expansion. 

    So, dear parents and families, welcome to our world of mom-powered nutrition magic. Buckle up; it's going to be a wonderful ride filled with valuable insights and delicious discoveries, tailored especially for you and your loved ones!

    Our Mission

    By 2030, every 1 in 3 meals consumed by a child (home or school) is  made of a Feed Smart product.

    Our Vision

    Make feeding smart easy and efficient !

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    Are you ready to Feed Smart too?

    Click here to check out our products.