WHY DO WE EXIST?

Feed Smart exists to solve two things:
Make protein delicious (beyond shakes & bars) and cut through the noise about who protein is for. 

The truth? Everyone benefits from more protein. We build everyday desserts that are clean, macro-balanced, and genuinely satisfying—so hitting your protein goals feels effortless.

Our promise ( will be icons)

  • Sugar Free
  • Gluten-free
  • Bloat Free
  • Insanely Satisfying

Thank you for buying desserts that love you back.

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Meet our founder - Sonali Saraogi Singh

Sonali Saraogi Singh is a hybrid athlete, two-time HYROX podium finisher, and entrepreneur who believes that desserts  just like fitness should make you feel good, not guilty.

Feed Smart was born out of her own journey of rebuilding strength, balance, and faith in food. What began as a personal pursuit to eat clean has evolved into India’s first high-protein dessert brand, one that’s sugar-free, gluten-free, bloat-free, and insanely satisfying.

Sonali’s approach to training and entrepreneurship is rooted in curiosity, discipline, and joy. Whether she’s in the gym or in the kitchen, she’s always experimenting  with movement, with flavor, and with what it means to live well. To her, food isn’t something to run away from; it’s fuel that powers both body and belief.

A passionate advocate for women’s empowerment, Sonali uses her platform to inspire women to be fit, free, and financially independent and to remind them that choosing themselves isn’t selfish, it’s strength.

Follow her on Linkedin