Get free shipping and sample product on orders above ₹800

  • WELCOME TO OUR FAMILY!

    - 100% clean ingredients. No kidding!
    - Products that are kid centric yet family friendly
    - 10% off on your first order, use code FIRST10
    - 1 free sample on orders above Rs 800 and 2 free samples on orders above Rs 1200

  • Smart Staples Combo

    Upgrade your pantry with these 3 flours for dosas, paranthas and
    fluffy pancakes.


    High protein (5 G per serve), low fat and alive with superfoods
    for maximised nutrition!

Our Purpose

We delved into the science of child nutrition so you can focus on being a happy parent!

Our Purpose

Us vs Them

Our tasty snacks are healthy and our healthy meals taste great. Here’s how we are different from the others:

Feed Smart
vs
Other Brands
Equal Focus on Taste & Nutrition
Foods for BLW (baby-led weaning)
Tasted & Approved by Kids
Age-appropriate textures & flavours
For the Family - our products cater to everyone in the family, not just the younger ones
Sweetened only by Dates & Coconut Sugar

See What Other Parents Are Saying

  • Reshmi Sharma

    5

    Fabulous range of products! Well thought through.

  • Tina Chadha

    5

    Well priced and super convenient.

  • Richa Singh

    5

    The bars are the best !

  • Reshmi Sharma

    5

    Fabulous range of products! Well thought through.

  • Tina Chadha

    5

    Well priced and super convenient.

  • Richa Singh

    5

    The bars are the best !

Our facilities are certified

KOSHER logo
FDA logo
GMP logo
HACCP logo
ISO logo
HALALA logo
INDIA ORGANIC logo
ECO CERT logo